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FRIENDS of Canadian Broadcasting Podcast

Friends Podcast

The FRIENDS podcast features discussions on issues of the day, interviews with broadcasters, speeches and even opportunities for you to become involved in FRIENDS' campaigns.

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Canadian Radio

Canadian radio stations, with the exception of the CBC and SRC’s national services, are locally-oriented.  They are owned by Canadians, focus on local news and advertising, and include a significant amount of Canadian content on their playlists.  Rather than being a liability, this approach appears to be working: Canadians spend almost as much time listening to the radio as they do watching television.

For example, in 2001, Canadians listened to an average of 21.7 hours of radio per week. Figure 4.2 shows the breakdown of this figure by age and gender.

Radio listening patterns by age and gender, fall 2001 

Canadian Television

At the same time, Canadians watched an average of between 22.1 and 26.1 hours of television per week. The variation in estimates is due to the methods used for measuring audience numbers.

Canada’s Bureau of Broadcast Measurement (BBM) uses a system whereby volunteers keep a diary of what channels they watched, when they watched them, and for how long. The estimates obtained by this method may be lower than the actual figures, because diary users can make mistakes when trying to recall television watched several hours or days before.

Nielsen Media Research, by contrast, uses a “people meter” attached to a selected number of television sets, which keeps track of when the television is on, what is being watched, who is watching, and when he or she changes the channel. The estimates obtained by this method, however, may be higher than the actual figures, because viewers frequently leave the television on when they are out of the room or concentrating on another task.

Figure 4.10 below shows the average weekly viewing hours calculated using both methods between 1995 and 2001. The actual figures are likely somewhere in between.

  Average weekly viewing hours, All persons 2+, 1995-2001

Canadian Content

It is useful to examine Canadian television audiences according to what they are watching. Figure 4.8 below shows the relative audiences for Canadian and foreign programming in the English-language system, and Figure 4.9 shows the same numbers for the French-language system.

  Viewing curve of English-language television by program source, All persons 2+, Sept. 2000 to Aug. 2001

  Viewing curve of French-language television by program source, All persons 2+, Sept. 2000 to Aug. 2001  

It is helpful to look at these figures alongside Canadian content requirements. The CRTC uses the Canadian Audio Visual Certification Office (CAVCO) points system to determine Canadian content, and then specifies the amount of CanCon that must be broadcast. The current guidelines are shown in Figure 5.2 below.

  Canadian content airtime requirements

It is also helpful to compare the relative audience sizes for Canadian and foreign programming with the amount broadcasters invest in each category. Figure 8.24 below shows private broadcasters’ total expenditures on both types of programming between 1993 and 2002.

   Total expenditures on television programming by Canada's private broadcasters, 1993-2002 ($ millions)

Spending on Canadian content has risen slightly, while spending on foreign programming has almost doubled. Because Canadian content draws lower audiences, broadcasters use revenues from cheap foreign programming to underwrite the costs of producing homegrown shows. With the advent of satellite TV and an increasing reluctance on the part of US broadcasters to sell shows north of the border, however, this cross-subsidy model is threatened.

Private Broadcasting

In addition to the drastic increase in foreign content spending, there have been other dramatic changes in private sector broadcasting over the past decade.

   As Figure 8.16 below shows, there has been significant growth in the specialty/pay sector since 1996. Channels such as TSN, The Weather Network and the Comedy Channel have exploded in popularity, and often broadcast more Canadian content than conventional stations.

  Private conventional and pay and specialty revenues for English and French television, 1996-2001

 And as figure 11.3 at left shows, levels of media concentration in the Canadian broadcasting system have increased dramatically. Fewer owners control a larger percentage of Canada’s television stations than ever before. 

  Consolidation of private conventional television station ownership in Canada, selected years 1970-2000

Public Broadcasting

Canada’s public broadcaster, the CBC, has been under intense pressure from the private sector and the federal government.

Figure 6.1 at left shows Canada’s per capita funding of the CBC compared with the funding allocated to national public broadcasters in other countries. Canada ranks toward the bottom of the list among OECD countries.

  Public funding for public broadcasters in OECD countries as a % of GDP, 1999

This level of funding has also been dropping since the early 1990s. Figure 6.12 below shows the level of federal funding for the CBC since 1990, both in current dollars and in constant dollars adjusted for inflation. Funding in current dollars dropped 4.5 per cent over the period, while funding in constant dollars dropped 20.5 per cent.

  The CBC's parliamentary appropriation in current and constant dollars, 1990-2002

 

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