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iPhone is ringing in huge sales

July 15, 2008

1 million sold on opening weekend. In Canada, distributor Rogers said its launch shipment sold out in most cities

Reuters

Apple Inc. said yesterday it has sold one million new iPhones in its initial weekend, on par with estimates set by analysts, sending its stock rising more than two per cent.

The original iPhone, introduced in June 2007 in the United States only, sold about 270,000 units in its first two days. Sales topped one million by early September. The new device sells in 21 countries.

Apple executives were pleased with the early results.

"IPhone 3G had a stunning opening weekend," Apple chief executive Steve Jobs said in a statement. "It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world."

Steven Hodges, president for the Northeast region for AT&T Inc, Apple's only U.S. carrier partner, would not disclose how many iPhones it sold but said it would be AT&T's key device for the holiday shopping season this year.

"It's definitely in the centre of demand," he said at the operator's holiday phone showcase in New York.

Still, iPhone sales pale compared with those of established mobile phone makers, such as Nokia Oyj, which sells almost

10 million phones a week, or Samsung Electronics Co Ltd. and LG Electronics Inc., which each ship more than 100 million a year.

While those phone makers often unveil dozens of models a year, Apple has only one, and its sales spark a retail frenzy as consumers around the world line up to grab one.

Apple's addition of support for corporate email pits it more directly against Research In Motion, the maker of the wildly popular BlackBerry email devices. While big firms are not moving en masse from BlackBerry so far, many are at least looking at the iPhone as an alternative, according to Damian Goldstein, an AT&T enterprise specialist.

"They're more open to it," he said, adding most companies are at least getting a few iPhones to test.

Rogers Communications Inc., the only carrier in Canada to offer the phone, said yesterday the launch shipment of Apple's iPhone 3G had sold out in most cities in Canada and marked the best weekend of handset sales in Rogers' history.

Rogers, which owns Canada's biggest wireless carrier, said in a statement that "tens of thousands" of the multimedia handsets were sold, but did not provide exact figures.

"With iPhone 3G, we've had the best weekend sales of a handset in Rogers Wireless history," said John Boynton, the carrier's chief marketing officer.

The company said tens of thousands more iPhones have arrived in Canada and will be in stores across the country by today.

© Montreal Gazette

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