New Canwest Web sites debut today
Source : National Post
Ease of use tops long list of improvements
December 1, 2008
This morning all 10 of Canwest's -- from The Vancouver Sun to The Gazette in Montreal -- launched redesigned Web sites intended to provide their communities with in-depth, live local news and information around the clock.
On the new sites readers will find a number of enhancements that present news and information in a uniquely local way. In addition to a cleaner design and straightforward navigation, the new sites feature a richer multimedia experience and more opportunities for readers to share their views with local reporters, columnists and each other.
"We're excited to launch this evolution of our online newspaper brands," said Graham Moysey, general manager and senior vice-president, Canwest Digital Media. "It is a fresher, more intuitive experience for users, offers richer and more targeted opportunities for both local and national advertisers while continuing to deliver the depth of trusted and engaging content that Canadians expect from their Canwest newspaper sites."
The relaunch involved hundreds of employees across the Canwest chain of newspapers, including staff at the National Post, who will be providing the sites with business content produced by the National Post's business section, the Financial Post.
One year ago, the National Post launched its two Web sites -- nationalpost.comand financialpost.com-- and many of the innovations featured on the new sites were adopted from the advances developed by the Post. "The Post has been a fantastic partner throughout the redesign. We definitely learned a lot from their experience," said Steve Buors, vice-president of local digital media at Canwest Digital Media.
"When redesigning the sites, we put ease of use front and centre to ensure we were building the best reader experience possible," Mr. Buors said. "In the end, that's what it is all about -- engaging with the people in our communities in a way that makes sense to them."
© National Post
On the new sites readers will find a number of enhancements that present news and information in a uniquely local way. In addition to a cleaner design and straightforward navigation, the new sites feature a richer multimedia experience and more opportunities for readers to share their views with local reporters, columnists and each other.
"We're excited to launch this evolution of our online newspaper brands," said Graham Moysey, general manager and senior vice-president, Canwest Digital Media. "It is a fresher, more intuitive experience for users, offers richer and more targeted opportunities for both local and national advertisers while continuing to deliver the depth of trusted and engaging content that Canadians expect from their Canwest newspaper sites."
The relaunch involved hundreds of employees across the Canwest chain of newspapers, including staff at the National Post, who will be providing the sites with business content produced by the National Post's business section, the Financial Post.
One year ago, the National Post launched its two Web sites -- nationalpost.comand financialpost.com-- and many of the innovations featured on the new sites were adopted from the advances developed by the Post. "The Post has been a fantastic partner throughout the redesign. We definitely learned a lot from their experience," said Steve Buors, vice-president of local digital media at Canwest Digital Media.
"When redesigning the sites, we put ease of use front and centre to ensure we were building the best reader experience possible," Mr. Buors said. "In the end, that's what it is all about -- engaging with the people in our communities in a way that makes sense to them."
© National Post
