CBC Radio-Canada 2008 Opinion Leader Survey

This summary report presents selected findings for an online survey of opinion leaders undertaken by Phoenix SPI on behalf of the Canadian Broadcasting Corporation(CBC)/Radio-Canada. The objective of the research was to track opinion leader perceptions of the Corporation in key areas to determine changes over time. An online survey was conducted with individuals drawn from a range of public and private organizations, including government, media, national/provincial associations, think tanks, public affairs organizations, arts, sports and cultural organizations, Canadian businesses, and post-secondary institutions.

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