A disservice to CBC by Richard Stursberg
Source : Globe & Mail
June 17, 2006
Toronto -- The Globe's editorial writers (CBC's Reality -- June 16) could benefit by reading their own reportage. In focusing your criticism on one program at the cost of ignoring a broad, deep and uniquely Canadian broadcasting schedule, you have done your readers (not to mention your argument) a disservice.
As noted elsewhere in your newspaper, CBC's fall schedule, unveiled on Thursday, covers a significant landscape of Canadian drama, sports, documentary, news and current affairs, representing narratives by, about and for Canadians. Also virtually ignored in your editorial is any acknowledgment of the current realities of CBC's funding environment -- specifically our responsibility, in the face of continually eroding resources, to make up ground through revenues generated by large and dedicated audiences.
We have said consistently that our formula for success will include exploring new approaches to our scheduling, delving into new genres and reaching Canadians in new ways with a wide range of outstanding, homegrown programming that everyone can enjoy.
We hope and expect that new programs like The Canadian One, Intelligence, Hockey: A People's History, October 1970, Indian Summer: The Oka Crisis, Underdogs, Rumours and others will complement our existing lineup to reinforce CBC Television as a part of people's daily routines, ensuring that whenever they tune in they will enjoy a compelling, uniquely Canadian program that will attract and intrigue them.
Richard Stursberg is the executive vice-president, CBC English Television.
© Globe and Mail
As noted elsewhere in your newspaper, CBC's fall schedule, unveiled on Thursday, covers a significant landscape of Canadian drama, sports, documentary, news and current affairs, representing narratives by, about and for Canadians. Also virtually ignored in your editorial is any acknowledgment of the current realities of CBC's funding environment -- specifically our responsibility, in the face of continually eroding resources, to make up ground through revenues generated by large and dedicated audiences.
We have said consistently that our formula for success will include exploring new approaches to our scheduling, delving into new genres and reaching Canadians in new ways with a wide range of outstanding, homegrown programming that everyone can enjoy.
We hope and expect that new programs like The Canadian One, Intelligence, Hockey: A People's History, October 1970, Indian Summer: The Oka Crisis, Underdogs, Rumours and others will complement our existing lineup to reinforce CBC Television as a part of people's daily routines, ensuring that whenever they tune in they will enjoy a compelling, uniquely Canadian program that will attract and intrigue them.
Richard Stursberg is the executive vice-president, CBC English Television.
© Globe and Mail
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